An Interview with: Grems
We were super excited to be able to grab an interview with French-born artist and rapper, Grems. Having trained in fine art, he found his fortune in his characteristic graffiti and graphic design. Now seriously disillusioned with his home country, Grems takes solace in creating designs including for such big-name brands as Nike and Swatch- and in voicing his thoughts on record.
Hi Grems, It’s great to talk to you today, how are you doing?
I’m doing well. And you, how are you?
Great thanks! So, where did your nickname come from?
Grems means ‘skinny’ in Paris slang, but I’ve got big- I need a change of name.
You come from a Fine Art background. Is this something that’s stayed with you as you moved into graphic design?
I come from the street, I am self-taught; I also studied fine arts in France. I mix a lot of different techniques, I like lots of things. I hate the academic, but I learned to be so when needed.
Can you tell us more about your distinctive style of illustration?
I love street art and I consider myself a street artist. I try to build my style by mixing abstract art, prehistoric painting, graffiti and design. My goal is to do ‘my’ style so I’m definitely still searching.
Your designs often feature a lot of words/typography. What is about typography that you find so visually stimulating?
It’s a part of my job to access more information about graphics. I love these types of letters as I come from graffiti. Also, I have many customers who like this style so I pushed it.
Many artists struggle at the start of their careers. What kept you moving towards your goal?
Hunger justifies the means!I didn’t want to do a job I do not like.
Who or what has had the most influence over your career and your creativity?
These days I like to touch on a lot of different media. I think an artist today is that.
What inspired you to write your 2013 album Vampire and your recent record Buffy?
The sadness of my country, politics, youth lost due to the internet and social networking, opportunism, lack of principle.
Is there anyone you’re excited by on the French music scene at the minute?
I don’t like France- even less so the music artists there.
Tell us about your favourite project that you’ve worked on in your career.
Wow, I have lots of projects. I love to do it; I just do what excites me. I’m happy to have been in London’s Southbank Centre and the Centre Pompidou in Paris.
Finally, what’s next for Grems?
I’m answering you from Aurillac (a commune in south-central France.) I’m with my friend OPERA, we’re in the process of painting a wall which is 160 metres squared
You can keep up with everything Grems related over at www.gremsindustry.com